Art Director

Week 2
Changes:
In class, our group discussed the kind of website we are going to make. We thought of the topics and the pages for the website. We looked at other news and magazine websites to look for examples. We finally decided to narrow it down to find events about San Francisco. The website is community-based and events drawn from RSS Feed. We decided to make 2 stylesheets; one for web and another for iPhone application. We talked about the target audience as well. My contribution to the group project was showing my sketches of the layout. We discussed the colors for the site. We are going to have a calendar.

For my part of the role as Art Director, I will scan the sketches of the layout, choose color scheme, font styles, and create wireframe of how the layout might look.

Pages: Home, Art, Food, Music

[EDIT]
Main Objective:
Create a current events website based on San Francisco only and an iPhone application. Sharing the fun and interesting events/news to younger viewers and tourists who want to find something to do.

Target Audience:
Age 16-35. Younger viewers to adults. For tourists who are on vacation and whoever wants to know about the events going on in San Francisco. For people who want to something to do in San Francisco.

Colors:
Bright colors such as dark grey (#1f1a1a), sky blue (#51b4e1), and light green (#9fc54e). Might also add dark blue.

Fonts:
Arial for main text and Bank Gothic Light for logo.

Research:
SF Station -- Favorite website we checked out. We might do something with the events layout like this website. We like the idea of having a calendar. We also want the preview of featured events in flash/jquery/javascript.

Vimeo -- This website is really good. We chose the same colors from this website. Great inspirations.

Logo Pond -- Great site to look for examples of logos. We have not thought of a logo yet nor a name for the website either.