Ensuring Target Audience

Week 3:
Website name: CurrentSF / Current SF
Logo theme: SF bridge + current waves

I'm going to make more changes to the colors again. This week, I'm working on the colors of the layout. I'm also making the logo in Illustrator. I'm trying to make something that match the name of the website: CurrentSF. Choosing the colors is hard. I can't decide what to use and kept changing the colors. I'm trying to fit the logo onto a banner and testing it. Also, my group wanted some kind of big image on the bottom of the website in the footer. I will need to make a large illustration and make it look nice. I showed them my wireframe layout for the site. I'm also thinking of making graphics with gradients.
[EDIT]
I will continue to work on the big image on the footer area. It's going to take awhile to trace a picture and make it into a good illustration.





Ensuring Target Audience [EDIT]
One of the ways I would test to ensure that we're reaching the target audience is giving enough information and content. We are definitely going to target the audience around the age group, 16 - 35. We will ensure that the tourists will find the events and stories are suitable and appropriate for them. Of course, the events and news will be in San Francisco. The logo and name will reach the audience too! The red Golden Gate Bridge will definitely give it away, being San Francisco. We will pick out bright colors to target the young viewers. Instead of using simple and bland colors, choosing bright colors can brighten up the website and drawing more attention for younger viewers.

All work uploaded onto the group Google docs.
- Logo(s)
- Colors
- Sitemap
- Wireframe
- Sketches
- Timeline