Competitor Analysis

Week 3: Competitor Analysis

This week we research two competitors and analyze their websites. Also, think about 2 things that we can use to make it better than the competitors.

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Competitor #1: Honey Honey Café and Crepery

http://www.honeyhoneycafeandcrepery.com/index.html

Honey Honey Café and Crepery is a small restaurant that offers café and crepery. So not only does it has coffee, they also offer other food such as sandwiches, crepes, salad, soup, burgers, and more. The website has good design layout.

Advantages:

• There is a review section where customers would rate the restaurant.
• Rounded corners for images. Used a good amount of images for some pages.
• Nice design layout overall for the website.
• Great menu page, organized neatly in columns and in headers.
• Some images are small, but enlarged when hover over.
• Great resources on directions page.
• Good navigation

Concept Map

Week 2: Concept Model

This week we create a concept model that represent the website. I made the map differently; instead of going into what pages are going to be in the website, I made a mind map. I thought of any words that would go with the coffee shop. I wanted a "warm and relaxing" feeling for the website. It's just like making the website like how people will feel after drinking the coffee. I wanted to add in "elegant" in the map, but the word didn't work out with the rest of the concept map. The handwriting font style will be used only for headers. It should add a elegant feel of soothing from drinking the coffee.

Coffee Delight concept map

Persona & Usability Test

SENIOR PROJECT STUDIO; FALL 2011

Week 1:  Persona & Usability Test

This week we do research on what type of website to work on. Construct a persona that fits the website. Find a competitor's website and do user testing.

Website: Coffee Delight

Concept: A made up coffee shop that advertizes their shop and coffee.

Target Audience:  young adults, adults, ages 16+

Pages: menu/coffee, about, location/directions, contact, reviews? events?

Elements: images, animate images? slider, social networks, lightbox? 

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Persona

Name: Kimmy Parker

Age: 20

Tech Ability: Normal, computer-savvy

Online: 10 years

Personal background: A student that goes to a state college.  She studies biology. She took a few basic computer classes. She is currently in working part-time in an internship as a research recorder on experiments. She has a family of a father, mother, baby sister, and a younger brother. Her hobbies are using the computer, doing sports, reading, and spend time with her friends and family. Her special skills are that she’s good at researching. She loves to eat and drinks coffee often. She loves to sleep. She has a pet dog named Muffin that she plays with a lot. She studies and works hard, so she sometimes doesn’t have enough sleep. Therefore, she drinks a lot of coffee from time to time. She has classes in the morning and work in the evening. She needs coffee to stay awake.