SENIOR PROJECT STUDIO; FALL 2011
Week 1: Persona & Usability Test
This week we do research on what type of website to work on. Construct a persona that fits the website. Find a competitor's website and do user testing.
Website: Coffee Delight
Concept: A made up coffee shop that advertizes their shop and coffee.
Target Audience: young adults, adults, ages 16+
Pages: menu/coffee, about, location/directions, contact, reviews? events?
Elements: images, animate images? slider, social networks, lightbox?
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Persona
Name: Kimmy Parker
Age: 20
Tech Ability: Normal, computer-savvy
Online: 10 years
Personal background: A student that goes to a state college. She studies biology. She took a few basic computer classes. She is currently in working part-time in an internship as a research recorder on experiments. She has a family of a father, mother, baby sister, and a younger brother. Her hobbies are using the computer, doing sports, reading, and spend time with her friends and family. Her special skills are that she’s good at researching. She loves to eat and drinks coffee often. She loves to sleep. She has a pet dog named Muffin that she plays with a lot. She studies and works hard, so she sometimes doesn’t have enough sleep. Therefore, she drinks a lot of coffee from time to time. She has classes in the morning and work in the evening. She needs coffee to stay awake.
Goals: To finish college, become a biologist, and find a job in the future.
Concerns: Gets tired all the time, lack of sleep, need coffee and energy drinks to stay awake during finals
Objective/Needs:
- Searching for the best type of coffee flavor for herself.
- Wants to know what is in the coffee menu.
- Wants to check out the location of the shop.
- Would like recommendations or any specials for coffee choice
- Looking for organic and fair trade coffee
Usability Test Plan
Website: Ritual Coffee Roasters | http://ritualroasters.com
Purpose: To see if it is user-friendly website
User: Sister, student
The top primary navigation was mostly clicked first. Menu for coffee was the first page looked at. The navigation is convenient since it’s on the very top of the page. However, the font size might be a bit small. Second click were the content boxes on the center right – that’s where the content was. The huge image was right in the center while the content is on top of the image with a transparent box. The secondary navigation was clicked last. Seems like it didn’t stand out much and unnoticeable since it’s at the very bottom. Important navigations should be up on top of the page. Also, images and logo were clicked to see if it was clickable.
- Is the website easy to use?
Followed the navigation on top bar. Easy to use.
- Can you find the information that you were looking for?
Yes, found the coffee menu. Might need to reword some navigation for menu, about, and other things.
- Was navigation located at a place where it’s supposed to be?
Top bar primary navigation is fine. The very bottom secondary navigation is hard to tell which can be easily ignored. For example, shop or contact should be moved to the top navigation bar.
- How is the website design overall?
Very nice. Creative logo. Large images in the center. Nice transparency on content boxes. Nice lightbox on images.
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