Competitor Analysis

Week 3: Competitor Analysis

This week we research two competitors and analyze their websites. Also, think about 2 things that we can use to make it better than the competitors.

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Competitor #1: Honey Honey Café and Crepery

http://www.honeyhoneycafeandcrepery.com/index.html

Honey Honey Café and Crepery is a small restaurant that offers café and crepery. So not only does it has coffee, they also offer other food such as sandwiches, crepes, salad, soup, burgers, and more. The website has good design layout.

Advantages:

• There is a review section where customers would rate the restaurant.
• Rounded corners for images. Used a good amount of images for some pages.
• Nice design layout overall for the website.
• Great menu page, organized neatly in columns and in headers.
• Some images are small, but enlarged when hover over.
• Great resources on directions page.
• Good navigation

Disadvantages:

• Even though the address, hours, and contact information are on a few pages, but it should be labeled in every single page.
• The menu page can be cluttered when you look at it a few more times. Need more white space.
• Too many different sizes of color and headers on the menu page.
• Seems like the content is too constricted for the body size. Maybe the width should be wider.
• Not much about the restaurant itself. Maybe some more information would be good, so adding the ABOUT PAGE is good.

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Competitor #2: Four Barrel Coffee

http://fourbarrelcoffee.com/

Four Barrel Coffee is a small coffee shop. The website seems very clean and simple. This website has a shopping cart where you can purchase online.

Advantages:

• Good use of large images. Most of the images are in portrait style.
• Good idea to have animated images as automatic slideshow.
• A lot of content: history of company, sourcing, roasting, café, etc.
• Labels on some images as links.
• Great use of breadcrumbs for users to go back on pages.

Disadvantages:

• Content & navigation are not consistent in every page; they switch from places
• Too much content might drag the users away from the website. Less information about self and more about the “coffee.”
• Content is mostly on the right side of the big image. Centered might be better.
• Font size is too small. Some people might not be able to read it such as elderly or farsighted people.
• The content paragraphs and sentences are not capitalized. Very unprofessional.
• No menu page? Seems like the Coffee page is more about selling coffee beans and roaster that grew from other countries. No menu for in shop coffee. 

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Strategy Analysis (Things I might use to make my site better than competitors):

1. Reviews section -- great way to get feedback and show good points about the coffee shop
2. Animating images on automatic (or slider) -- to show more than one image
3. Images on mouseover to enlarge sizes(?)
4. Small description/captions on the type of coffee in the menu page
5. About page: History/Story on coffee shop
6. About page: What is organic/fair trade coffee?
7. Images with rollover content -- to display image and content at the same time (?)