SENIOR PROJECT STUDIO; FALL 2011
Week 1: Persona & Usability Test
This week we do research on what type of website to work on. Construct a persona that fits the website. Find a competitor's website and do user testing.
Website: Coffee Delight
Concept: A made up coffee shop that advertizes their shop and coffee.
Target Audience: young adults, adults, ages 16+
Pages: menu/coffee, about, location/directions, contact, reviews? events?
Elements: images, animate images? slider, social networks, lightbox?
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Persona
Name: Kimmy Parker
Age: 20
Tech Ability: Normal, computer-savvy
Online: 10 years
Personal background: A student that goes to a state college. She studies biology. She took a few basic computer classes. She is currently in working part-time in an internship as a research recorder on experiments. She has a family of a father, mother, baby sister, and a younger brother. Her hobbies are using the computer, doing sports, reading, and spend time with her friends and family. Her special skills are that she’s good at researching. She loves to eat and drinks coffee often. She loves to sleep. She has a pet dog named Muffin that she plays with a lot. She studies and works hard, so she sometimes doesn’t have enough sleep. Therefore, she drinks a lot of coffee from time to time. She has classes in the morning and work in the evening. She needs coffee to stay awake.